Marketing Automation Review
Forrester Evaluates Marketing Automation Vendors
This report is Forrester’s evaluation of lead-to-revenue management (L2RM) platform vendors. Companies were researched, analyzed, and scored on how well each vendor fulfills Forrester criteria and where they stand in relation to each other. This report helps marketing leaders select the right partner for their lead-to-revenue initiatives and inlcudes overviews on the following marketing automation vendors:
- Act-On
- Adobe
- CallidusCloud
- IBM
- Marketo
- Oracle
- Salesforce.com
- Salesfusion
- Silverpop
